How the Internet Fueled the Growth of the Auto Transport Industry
Auto transportation has been around almost as long as the long-haul commercial truck. Though once performed mainly through the railroads, auto transport as an industry began making the switch to transport by overland road – particularly the Interstate Highway System – in the 1960’s. In the 1980’s deregulation helped fuel the growth of the industry and allowed many new transporters to get into the business, as it were. This led to a fairly chaotic time as brokers began to appear alongside auto transport carriers, and finding a reputable and reliable shipper was a pain until the mid-1990’s when the internet began to really take off. The internet made it that much easier for brokerages to operate, and began to really transform the way business in the auto shipping industry was conducted.
For starters, it granted more power to lead providers, who at the time were quite few in number and didn’t really offer high-quality leads. Advertising for auto transport services was cumbersome and difficult to do successfully; however, the internet changed all that due to the fact that potentially billions of customers could be reached in one easy-to-reach location. Of course, the internet did not really begin to fully mature right away, and neither did the auto transport industry. It took time for companies to make the transition to an online-based company as opposed to more traditional, paper-and-pen methods, but it became even easier with online order tracking and electronic lead processing. Today, brokers number in the thousands, all thanks to the internet.
But what does that mean for you? Well, it gives you one easy-to-get-to location to find almost any auto transport company you can think of. If they’re online, chances are you can find them. This puts almost the entire industry at your fingertips; granted, you’ll probably only talk to a handful of the now-thousands that are out there, but the best of the best are generally at the top. Plus, an internet based industry is actually easier to police, particularly when companies like us only work with reputable and reliable car transporters. We weed out the trash companies and the scammers so you’re only dealing with auto shippers that have good reputations and good standing with their customers and the carriers we work with. But more than anything, the internet has helped customers such as yourself maintain more control over who they work with and the services they actually get. It’s a good setup for everyone, and while it’s not perfect it’s a huge upgrade over what was available before the advent of the internet.