According to the Detroit News, Smart is looking at making their tiny cars more appealing to US buyers. When the vehicle debuted in 2008 it sold a remarkable 26,000 units – remarkable for a purely-electric car. Auto transportation companies noticed a sharp increase in the number of Smart cars being shipped, but by 2010 the numbers dwindled, and it looked like the fad was over. Only 5,500 units were sold that year, with even less being shipped by auto transportation companies. But Smart is looking to get ahead of the competition on the marketing front, hiring New York’s Billy the Artist to design a new look for the cars that would be a bit more “psychedelic” and would (theoretically) appeal to younger buyers. Except younger buyers are hipsters, not hippies. They don’t wear tie-dye.
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